Two little words, sisu and sauna, are perhaps the most meaning linguistic features signaling ‘Finnish American’. These words are what are called shibboleths—words that signal insider and outsider by way of pronunciation. For example, most people in the US who live outside of the UP and who are not Finnish American, pronounce saunaas [sanə] (san-nuh) rather than [saʊnə] (sow-nuh). Some folks don’t know what a sauna is or that sauna is an important cultural practice among family and friends and that there are rules and rituals when taking sauna. In addition, most people don’t know what sisu is, ‘persistence in the face of adversity,’ and how this little word is a significant marker of Finnish American identity. It can be seen as linguistic practices of this identity on bumper stickers, t-shirts, ball caps, baby bibs, and other objects in the linguistic landscape. So, as shibboleths, sisu and saunarepresent place—the UP, ethnic identity—Finnish American, and ways of knowing—specifically, how to “correctly pronounce sauna.” The significance of sisu and sauna in defining identity is reflected in the shared understanding of sisu and the pronunciation, as well as the cultural practice, of taking a sauna. Through these words emerges the idea that Finnish American identity is located in the language of a specific place—Michigan’s Upper Peninsula.